Burberry introduces Hero, Riccardo Tisci's first scent for Burberry. A newmasculine spirit exploring the house codes of duality, contradiction and thepower of the animal kingdom. A man in search of transformation andmetamorphosis as a new modern heroism. Burberry's vision of modern heroism ischallenging the traditional stereotypes of masculinity and empowering man totransform. Featuring a positive and heroic lead, man and horse mirror each otherin their movements, pushing their physical limits to transform into a mythicalcreature, as a metaphor for personal transformation. A new man. A Hero.Enigmatic and adventurous, Burberry Hero embraces duality: strength andsubtlety, power and compassion, athleticism and creativity. Burberry HeroFragrance is an enthralling marriage of strength and freshness, signifying themodern man's duality of power and sensibility. Fresh, luminous and bold, thescent is brightened with sparkling bergamot and invigorated with juniper andblack pepper. Juniper, a classic British ingredient of the perfumer's palette,brings a vibrant freshness to the scent, and is deepened by a trio of warmcedarwood oils from three distinct mountain ranges; Virginia's Apa­lacian, theAtlas Mountains in Africa, and the Himalayas in Asia. Burberry Hero bottle is amodern reimagination of Burberry Fragrance by Riccardo Tisci – featuring theTB embossed monogram for the first time. Strong and modern, like the fragranceit carries. Its angular shape is an abstract reinterpretation of ahorse's hoof, engraved with the curved Burberry logo.

• Fragrance Family – Woody Fresh
• Top Note: Bergamot Essence
• Heart Notes: Cedarwood Trio
• Base Notes: Black Pepper & Juniper